Poligraphy
Visual Identification Systems
Well designed visual identification creates a positive image of the company and sends non-verbal messages, e.g. a hotel with a conference center wants to highlight that its services are for business clients. For a company from the entertainment sector we will offer completely different type of visual identification. With consistent visual look company tells their clients: we are professional and we have an attention for details.
What is VIS?
The visual identification system includes, e.g brand logo, colors used by the brand, company prints, packaging, advertising materials, fair stands, marking company cars or elements of clothing for employees.
Steps of creating company?s VIS
We prepare a full or short brand book, with different versions of your new logo and using examples and rules. We collect information about the brand and specificity of a business. We conduct an interview regarding marketing goals and target customers.
We will present you a preliminary project, thanks to which we will jointly develop the direction of further work.
After selecting the concept, we will improve details of your new logo, and we will make some tests to check how it looks in several color variants and formats.
We prepare a full or short brand book, with different versions of your new logo and using examples and rules.
At this step, we design your business cards, letterhead, promotional gadgets and other materials for your business.
Our packages
Promotional materials
- designing promotional materials
- printing
- prices for the project are set individually
Visual identification - LOGO package
- collecting information about the brand, type and specificity of the business
- interviewing the client (about marketing goals, target clients)
- initial identification projects
- concept selection and application examples
- creating an abbreviated brand book
Visual identification - BRANDING package
- collecting information about the brand, type and specificity of the activity
- interviewing the client (about marketing goals, target clients)
- initial identification projects
- concept selection
- creating a full brand book
- designing branding elements (e.g. business cards, roll-ups, letterhead) - max. 5 elements